• About Future Ad Argentina

    FutureAd Argentina is the first annual conference and exhibition that gathers brands, agencies, marketing professionals, publishers and technology suppliers for them to share their knowledge and experience.

    Dataxis, a leading worldwide event company, brings together the key players in the industry to debate the future of TV and video advertising in Buenos Aires.

    Exhibition

    Conference

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    Networking

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    Branding

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    TOP 4 reasons to attend

    All THE LATEST TECHNOLOGIES IN ONE SPACE TO PUSH YOUR BRAND FORWARD

    Marketers are dealing with a landscape of over thousands of technologies spanning dozens of categories, creating a complex interplay, which is why we bring you our Future Ad EXHIBITION FLOOR to have the opportunity to get hands-on with the latest TV and online advertising technology. Reserve a booth, set up meetings with Latin American’s most innovative brands, agencies and publishers using the meeting market platform prior to the event.
    To ensure truly local relationships across Latin America, Future Ad will take place in the four hottest markets: Brazil, Mexico, Argentina and Colombia, with tech companies joining us from all over the world.

    SHOWCASE YOUR INNOVATIVE SERVICES, GENERATE LEADS AND BUILD NEW PARTNERSHIPS!

    NETWORK AND BUILD PROFESSIONAL RELATIONSHIPS

    Broaden your business relationships, meet inspiring and expert speakers from TV advertising and digital media industry to exchange ideas and acquire new contacts.

    FutureAd Latin America Series is a place where brands, publishers, agencies, TV Networks, Pay TV, mobile, production, distribution, and technology companies meet and socialize.

    JOIN US TO NETWORK AND SOCIALIZE WITH THE NEW AD & MEDIA INDUSTRY

    BRANDS, AGENCIES AND PUBLISHERS: PUSH YOUR OFFLINE AND ONLINE MEDIA

    Branded content is of prime importance to target customers. Future Ad Series 2018 is a unique place where you will meet brands and agencies that are looking to develop content partnership.
    We provide variety of structured and informal networking sessions to bring together the industries’ elite with plenty of opportunities to share, learn and discuss with the biggest brands and media planners in the four main Latin American markets, facilitated via our meeting market platform.

    BOOK A MEETING TABLE OR BOOTH, SET UP MEETINGS AND CUT DEALS!

    KEEP UP WITH THE INCREDIBLY RAPID PACE OF TECHNOLOGICAL EVOLUTION IN TV & DIGITAL MEDIA

    The future of advertising lies in the digital world. Digital advertising is about personalization, multi-device targeting and building of a unified user-centered ecosystem. Since consumers no longer perceive media traditionall, there is a constant need for television and other media to be proactive and to come up with ground-breaking innovative ideas.
    We provide the forum for marketers to discover trends, tactics and technologies. Whether you are an experienced professional or just getting familiar with the industry, you will find keynotes & panels comprised of world class speakers discussing some of the challenges of the new era of TV advertising and digital media, exchanging ideas and examining the key trends and what they mean for brands, agencies and publishers.

    +300 ATTENDEES FOR THE EVENT

    Topics

    The future of programmatic advertising

    • The future of TV and video advertising
    • Threat or opportunity: programmatic buying for brands and publishers
    • The new FTA and Pay TV dilemma: how to sell the new multiscreen advertising to preserve the media brand value
    • Impact of analytics & big data
    • New ways to estimate ROI in online video advertising
    • Best strategies to lead the video advertising wave. Addressable and targeted advertising.
    • How Pay TV and telecom operators can add revenues with new video advertising technologies

    The Media Revolution

    • Multiscreen strategies for TV Networks: bringing new audiences
    • How to address Millennials?
    • Will Pay TV become OTT in Latin America?
    • Is programmatic ad coming to TV?
    • Monetization model for live sports event streaming
    • Booming of niche OTT offers in the Americas

    Discussion Panels

    • Threat or opportunity: programmatic buying for brands and publishers
    • The new FTA and Pay TV dilemma: how to sell the new multiscreen advertising to preserve the media brand value
    • Impact of analytics & big data
    • New ways to estimate ROI in online video advertising
    • Best strategies to lead the video advertising wave. Addressable and targeted advertising.
    • How Pay TV and telecom operators can add revenues with new video advertising technologies

    Debate sessions

    • Yes or No: Moving to Programmatic TV
    Speakers: top Executives from Pay TV operators, TV Networks, TV technologies, Adtech

    • Yes or No: Will programmatic kill creativity?
    Speakers: Creative Directors vs. Adtechs

    Visitor’s info

    About Buenos Aires Conventions Centre

    Located in the Recoleta neighbourhood, close to the city’s major museums, the site comprises three underground levels, preserving the landscaped parks above. Integrated solar panels mean the site will comply with the city’s highest sustainability standards, while numerous bus lines, parking spaces and a future underground rail station will ensure excellent connections with the rest of Buenos Aires.

    Venue Address

    Buenos Aires Conventions Centre

    Exhibition and Convention Centre in Buenos Aires
    Avenida del Libertador 2051-2083
    Buenos Aires